Meta & Facebook Pixels by Nabu

Meta & Facebook Pixels by Nabu is a Shopify app designed to facilitate accurate tracking of Meta and Facebook Pixels for merchants running Facebook and Instagram ads. The platform focuses on improving conversion tracking and ad targeting by enabling server-side event tracking and integration with the Facebook Conversion API, helping users bypass restrictions such as those introduced by iOS 14.

The app allows installation of multiple Facebook, Meta, or Instagram Pixels without requiring manual changes to the store's theme. It tracks a variety of Facebook events, including purchase, add to cart, begin checkout, view cart, search, view content, and add payment info. Advanced matching features are available to enhance the effectiveness and safety of Facebook ad targeting. The tool supports server-side tracking for unlimited pixels and conversion tracking, as well as advanced analytics and event tracking capabilities. Users can set up pixel targeting with options to include or exclude specific products, and features like post-purchase tracking, visitor consent tracking, and content ID parameters are available on higher-tier plans. An analytics dashboard provides insights into customer behavior, page views, and traffic sources, along with performance metrics such as engagement, conversions, and impression counts.

Meta & Facebook Pixels by Nabu is built for Shopify and integrates with platforms such as Shopify Admin, Facebook Ads, Instagram Ads, Meta Ads, and the Facebook API. It supports a wide range of languages, including English, German, Chinese (Simplified and Traditional), Spanish, French, Italian, Japanese, Dutch, Portuguese (Brazil and Portugal), Swedish, Finnish, Polish, Danish, Korean, Turkish, Norwegian (Bokmål), Czech, and Thai. The app is suitable for merchants and marketers seeking to optimize their advertising efforts on Facebook and Instagram through improved pixel management and analytics.

99 per year, offering unlimited pixels and the most comprehensive feature set. All plans offer a 7-day free trial where applicable. Charges are billed in USD on a recurring or usage basis every 30 days.