CAPI Facebook Pixel Meta API

CAPI Facebook Pixel Meta API is a Shopify app designed to help store owners install and manage Facebook and Instagram (Meta) Pixels for Meta Ads. The app focuses on simplifying the process of connecting Meta Pixels to a Shopify store, aiming to improve tracking for advertising campaigns and enhance event attribution.

The tool provides integration with the Conversion API, enabling server-side tracking for more accurate event reporting. It offers features to improve Event Match Quality scores, address duplicate event tracking, resolve missing events, and fix other tracking issues related to order and event attribution. The app also includes capabilities for event-based targeting, campaign management, pixel management, performance analytics, conversion tracking, and reporting on ad campaigns. Product analytics, enhanced tracking, and attribution are available in higher-tier plans.

CAPI Facebook Pixel Meta API is delivered as a Shopify app and is intended for Shopify merchants who advertise on Meta platforms such as Facebook and Instagram. It integrates with Facebook, Facebook Ads, Facebook API, Instagram Ads, and Meta Ads, and operates in English.

The pricing model includes a free plan for stores with zero orders, which covers Facebook (Meta) Pixel installation, Conversion API setup, event reporting, and ad campaign reporting. Paid tiers are based on the number of orders tracked, with Tier 1 ($27/month for 1-24 orders), Tier 2 ($47/month for 25-49 orders), and Tier 3 ($87/month for 50-99 orders), each adding features such as product analytics, enhanced tracking, and attribution. All charges are billed in USD on a recurring basis every 30 days. The app is developed by AdTrace.