Trackify Facebook Pixel,TikTok

Trackify Facebook Pixel,TikTok is a Shopify app designed to help store owners and marketers improve the effectiveness of their social media advertising by tracking and managing pixels across multiple ad platforms, including Facebook (Meta), TikTok, and Snapchat. The app provides tools for tracking customer behavior using Conversion API, server-side tracking, UTMs, and event-based analytics, supporting more informed ad campaign decisions. It enables the creation of custom, lookalike, and retargeting audiences based on various criteria such as niche, collection, date, and activity time, and offers real-time event tracking for detailed performance insights.

The platform automates ad feeds with catalog management and supports catalog and product feed handling for up to 100,000 variants on higher-tier plans. Trackify integrates with Instagram Ads and Snapchat Ads, in addition to Facebook and TikTok, and works with Shopify features like Checkout and Admin. Its analytics capabilities include dashboards, custom reports, data export, historical analysis, and notifications. Users can access advanced marketing attribution, funnel analysis, UTM tracking, purchase tracking, and cohort analysis, as well as metrics like ROAS, click-through rates, conversion tracking, and cost per acquisition.

Trackify is delivered as a Shopify app and is available in English. 99 per month (or discounted annual rates). Paid plans provide unlimited pixels and Conversion APIs, unlimited orders, expanded catalog and product feed support, and 24/7 app support, with a 7-day free trial available for each.

Trackify is positioned as a business operations tool focused on optimizing social media ad campaigns, audience targeting, and performance analytics for Shopify merchants seeking to scale their marketing efforts.