Google Ads Pixel by Nabu

Google Ads Pixel by Nabu is a Shopify app designed to facilitate accurate Google Ads conversion tracking for store owners. It addresses common issues with manual Google Ads conversion tracking, such as frequent code updates and the technical challenges of editing theme files, by providing a one-click installation of Google's tracking code via Google Tag (Gtag). The app is intended for Shopify merchants who want to track conversions, including those managing individual or agency accounts, without the need for manual code changes.

Key features of the platform include enhanced conversion tracking that sends first-party data in a privacy-safe manner, post-purchase upsell conversion tracking, and the ability to track shipping and taxes accurately. The app offers event-based tracking for purchases, add-to-cart actions, and checkout initiation, as well as analytics dashboards, custom reports, and performance tracking. It supports integration with Google Ads and Google AdWords, and works with the Shopify Admin and Checkout. The app is available in multiple languages, including English, Portuguese (Brazil and Portugal), Chinese (Simplified and Traditional), Dutch, French, German, Italian, Japanese, Spanish, Swedish, Finnish, Danish, Polish, Korean, Turkish, Norwegian (Bokmål), Czech, and Thai.

Google Ads Pixel by Nabu is delivered as a Shopify app and offers several pricing plans. 99 monthly fee for additional orders. 99 per month or $199 per year and includes unlimited orders, five automatic pixel creations, post-purchase and add-to-cart tracking, and checkout extensibility, with a 7-day free trial. 99 per month or $380 per year, offers unlimited automatic pixel creation, advanced analytics, and priority support, also with a 7-day free trial. All charges are billed in USD and recur every 30 days.

By automating the integration and maintenance of Google Ads tracking on Shopify stores, this tool helps merchants ensure error-free and up-to-date conversion tracking.