omnisend

Omnisend is a Shopify app for email marketing and SMS. Its listing describes it as a way to drive sales with email marketing, newsletters, SMS, and popups, and says it helps turn visitors into customers and repeat buyers. The app is offered through the Shopify App Store and is labeled as free to install.

Its supported campaign types include email campaigns, SMS campaigns, push notifications, newsletters, pop-ups, forms, landing pages, discounts, promotions, upsell emails, cross-sell emails, cart emails, checkout emails, exit-intent campaigns, abandoned cart emails, browse abandonment, welcome emails, price drop emails, back-in-stock emails, win-back emails, product recommendations, drip campaigns, subscriptions, product reviews, and custom campaigns. It also includes tools for managing campaigns, such as an editor, templates, AI generation, translation, localization, custom code, custom fonts, import and export, email domains, consent collection, email capture lists, SMS capture lists, triggers and rules, automations, targeting, geolocation, segmentation, tagging, tracking, reporting, insights and tips, analytics, A/B testing, APIs, and webhooks.

The listing also says Omnisend uses AI marketing to write on-brand copy and power product recommendations. It supports connecting ChatGPT or Claude to Omnisend via MCP to create campaigns and build segments without leaving the chat. For list growth, it mentions popups and signup forms, including exit-intent popups and spin-the-wheel forms. Marketing automation is described for abandoned cart and welcome automation, and the listing also mentions 24/7 email and live chat support.

Omnisend works with Checkout, Shopify Flow, Aftership, Gorgias, Justuno, Loox, Recharge, and Yotpo. Its pricing section offers a Free plan with up to 250 contacts, 500 emails per month, 500 web push notifications per month, $1 in free global SMS credits, 250+ customizable email templates, popups and signup forms, pre-built workflows and automations, and 24/7 live support. Standard and Pro plans add higher limits and additional features, including priority support, advanced reporting, personalized product recommendations, and unlimited emails or unlimited web push notifications depending on plan. All charges are billed in USD, and recurring and usage-based charges are billed every 30 days.