Brevo PushOwl

Brevo PushOwl is a marketing automation suite designed for Shopify merchants, offering integrated tools for email marketing, web push notifications, and SMS campaigns. The app aims to help stores increase sales, customer retention, and revenue through a variety of automated and personalized communication channels. It provides merchants with features such as smart email pop-ups, newsletters, abandoned cart recovery, checkout alerts, back-in-stock reminders, flash sale campaigns, and price drop alerts.

The platform supports an infinite subscriber list size and includes advanced segmentation and automation tools for targeted messaging. Merchants can send personalized web push notifications and alerts, create tailored SMS marketing campaigns, and utilize newsletter pop-ups to engage customers. Additional features include bulk messaging, compliance tools, custom sender IDs for SMS, scheduled messages, conversion metrics, ROI tracking, and geolocation-based targeting. Campaign management tools cover a wide range of email and SMS use cases, such as welcome emails, follow-ups, win-back messages, product recommendations, drip campaigns, order confirmations, payment reminders, and one-time passwords. The app also offers analytics, A/B testing, and workflow automation capabilities.

It supports multiple languages, including English, French, Spanish, German, Portuguese (Brazil), and Italian. Merchants can manage campaigns using an editor tool, templates, AI generation, localization options, and custom code or fonts. Consent collection and list management features are included for both email and SMS channels.

The app is available on a tiered pricing model with three bundles: a Basic Bundle with a free plan offering 500 web push notifications and 500 emails per month with unlimited subscribers; a Plus Bundle at $19 per month or $180 per year, which increases limits and adds features such as custom email pop-ups and abandoned cart recovery automation; and a Power Bundle at $79 per month or $852 per year, which includes unlimited web push notifications, advanced automation, segmentation, and a dedicated account manager. All charges are billed in USD.