Mailchimp Email SMS Marketing

Mailchimp Email SMS Marketing is an AI-powered marketing automation platform designed for ecommerce businesses using Shopify. It enables merchants to drive sales through automated email and SMS campaigns, forms, and targeted marketing workflows. The platform supports both B2C and B2B merchants, offering tools to trigger welcome emails, recover abandoned carts, send back-in-stock alerts, and execute email retargeting with product recommendations.

Key features include the ability to convert customers with unique discount codes distributed via email campaigns, SMS notifications, and pop-up forms. Merchants can connect their Shopify data to create personalized segments, automate campaign triggers based on customer events, and track attributed revenue directly in Shopify to measure campaign performance and ROI. io, and Yotpo.

Mailchimp Email SMS Marketing offers a broad set of campaign types, including email campaigns, SMS campaigns, newsletters, pop-ups, forms, landing pages, upsell and cross-sell emails, abandoned cart and browse abandonment emails, welcome and win-back emails, product recommendations, drip campaigns, and surveys. Campaign management features include an editor tool, templates, AI content generation, translation, localization, bulk editing, and custom code support. Advanced targeting options such as segmentation, geolocation, tagging, and automation rules are available, along with analytics, A/B testing, and reporting tools.

SMS marketing capabilities encompass bulk messaging, compliance tools, custom sender IDs, translation, personalized and scheduled messages, two-way messaging, and real-time analytics. The platform also supports workflow automation for scenarios like cart recovery, birthday messages, order confirmations, payment reminders, and more.

Pricing includes a free plan with core features such as email marketing, CRM, creative assistant, sign-up forms, landing pages, social posting, surveys, and reports. Paid plans—Essentials, Standard, and Premium—offer additional capabilities like advanced automation, send time optimization, behavioral targeting, advanced segmentation, multivariate testing, and unlimited seats, with pricing based on the number of contacts. SMS functionality is available as an add-on. External charges may be billed by Intuit Mailchimp separately from the Shopify invoice.