Lead Source is a WordPress plugin that automatically tracks the source of leads and marketing attribution for form submissions. It captures UTM parameters and ad click IDs, providing simple and privacy-friendly reporting for small businesses and agencies.
In the Analytics (BI, web, product) space, Lead Source takes a focused approach. It focuses on identifying which marketing channels generate leads by tracking source data on WordPress form submissions. Lead Source is a B2B product aimed at small businesses and marketing agencies. Lead Source is free to use. The product ships for the web.
Behind Lead Source is leadsource, and the product first shipped in 2026. Among its 7 catalogued features are lead tracking, UTM capture, and ad click ID tracking. The interface is available in English and Tigrinya.
Latest indexed changes and source events
Lead Source: Lead Tracking and Marketing Attribution for Forms discovered by the PulseGate indexer
Other apps tracked under the same category.