AttribuLead is a WordPress plugin that records visit sources and form submissions in the WordPress database. It provides first-touch, last-touch, and effective attribution across UTM links, ad click IDs, referrers, search engines, campaign assets, and supported AI referrals, with privacy controls and integrations for common forms.
AttribuLead is an Analytics (BI, web, product) project. It focuses on identifying which channels, campaigns, referrers, and AI assistants generate website visits and leads. It is built as a B2B product for wordPress site owners and marketers. It is available for free. It runs on the web and embeddable surfaces, and it can be self-hosted.
attribulead builds and maintains AttribuLead, and it first shipped in 2026. Key capabilities include visit attribution, lead attribution, and UTM tracking.
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