FirstTrack is a WordPress plugin that connects WooCommerce stores to the FirstTrack server-side tracking service. Below are 13 business & operations apps with similar functionality to FirstTrack — Server-Side Ad Tracking, matched by what each product actually does — not ranked or scored. Explore each to find the closest fit for your use case.
ServerTrack is a WordPress plugin for WooCommerce that enables server-side tracking and tagging, auto-generating DataLayer events and integrating with Facebook CAPI. It helps store owners and marketers improve data accuracy and ROAS by bypassing browser limitations.
wetracked.io for WooCommerce is a plugin that delivers precise ad tracking and conversion analytics for WooCommerce stores, overcoming iOS restrictions and ad blockers. It integrates with major ad platforms and requires no coding, helping merchants optimize ad spend and recover lost conversions. Designed for e-commerce marketers and store owners.
AnyTrack for WooCommerce enables store owners to automatically track and sync conversion data from their WooCommerce shop with major ad networks like Google Ads, Facebook Ads, Bing, Taboola, and Outbrain. It provides real-time data flow for accurate marketing attribution and campaign optimization. Designed for digital marketers and e-commerce businesses.
TrackSure Cloud is a WordPress plugin that provides server-side tracking, Meta Pixel CAPI, GA4 integration, and first-party analytics for WordPress and WooCommerce sites. It helps recover lost conversions and offers a comprehensive analytics dashboard without external dependencies.
AxiTrace for WooCommerce is a WordPress plugin that enables server-side conversion tracking for WooCommerce stores. It integrates with Facebook CAPI, TikTok Events API, Google Ads, and GA4, ensuring reliable event tracking even when browser-based pixels are blocked.
Track Combo — Conversions API for WooCommerce is a WordPress plugin that enables stores to send conversion events to platforms like Meta, Google Ads, and TikTok. It unifies tracking, handles deduplication, and integrates with WooCommerce webhooks, making conversion tracking more reliable and efficient for store owners.
Waffar AD Tracking is a WordPress plugin that connects WooCommerce stores to the WaffarAD affiliate network and WaffarX cashback app. It automates order tracking, user data sync, and reporting for advertisers running affiliate programs.
Trackity for WooCommerce is a WordPress plugin that connects WooCommerce stores to the Trackity SaaS analytics platform. It enables store owners to track orders, checkouts, customer data, and conversion events for improved analytics and ad attribution. The plugin requires a Trackity account and API key.
Trackdesk for WooCommerce provides affiliate tracking and referral program management directly within WooCommerce. Store owners can easily set up, manage, and optimize affiliate and partnership programs, with seamless integration and migration support.
ClickTrail is a WordPress plugin that captures UTM parameters, click IDs, and ad attribution data across conversion paths, supporting WooCommerce and forms. It is consent-aware and stores data first-party, helping marketers track campaign effectiveness accurately.
Track360 is a lightweight WordPress plugin designed for WooCommerce stores to track high-value customer events such as product views, add to cart, and purchases. It enables store owners to improve ad attribution, optimize marketing campaigns, and make data-driven decisions to boost sales. The plugin is easy to set up and helps merchants enhance retargeting and audience creation.
RefTrackr is a WordPress plugin for WooCommerce that helps brands and store owners track influencer-driven sales through referral links and coupon codes. It provides analytics dashboards, geographic tracking, and detailed reports to optimize influencer marketing campaigns.
TraceSignals Conversion Tracking is a WordPress plugin that enables WooCommerce stores to track conversions and connect with GA4, Google Ads, and Meta Pixel. It offers one-click setup and multi-platform support, simplifying marketing analytics for store owners and marketers.
