AxiTrace for WooCommerce

AxiTrace for WooCommerce provides server-side conversion tracking, analytics, and attribution for e-commerce businesses using WooCommerce. It is designed to address data reliability issues caused by browser-based ad blockers, Safari Intelligent Tracking Prevention, and iOS privacy restrictions, which can result in lost or inaccurate conversion data when relying solely on client-side pixels. By processing events server-side, AxiTrace ensures that conversions are accurately tracked and attributed, even when browser pixels are blocked or cookies expire prematurely.

The platform features a lightweight JavaScript SDK, which can be integrated into WooCommerce stores by installing a plugin and entering a public key. This SDK auto-tracks key events such as page views, purchases, and cart activity. AxiTrace supports deduplication of events to prevent double-counting when using both browser pixels and server-side APIs, and it hashes personally identifiable information to meet privacy and compliance requirements. The tool enables integration with four major ad platforms—Facebook (via Conversions API), TikTok (via Events API), Google Ads (offline conversion upload via GCLID tracking), and Google Analytics 4 (Measurement Protocol v2)—through a single setup, using OAuth for connection without the need for manual API key management.

AxiTrace offers a real-time dashboard that displays campaign performance metrics including spend, clicks, conversions, revenue, ROAS, and more, using data sourced directly from actual sales rather than platform estimates. Website analytics features include live visitor trends, sessions, page views, bounce rates, and detailed visitor intelligence with journey data, device, country, and filterable event types. The platform is built for e-commerce teams seeking reliable conversion data and supports additional platforms such as Shopify, Magento 2, Shopware 6, BigCommerce, and custom websites through its SDK.

The service is available with simple, transparent pricing. A free plan includes up to 20,000 events per month, all four ad platform integrations, a basic dashboard, support for one domain, and seven-day data retention. A paid Pro plan, priced at $29 per month, increases the limit to 1,000,000 events, supports up to ten domains, and offers full dashboard and analytics features with ninety-day data retention. No credit card is required to start, and setup can be completed in approximately ten minutes for WooCommerce users.