Conversion Tracking for WooCommerce publishes sanitized cart, checkout, and order confirmation values as a global JavaScript variable named WCPAYLOAD. WooCommerce site owners and developers can consume these values with custom JavaScript or tag-management solutions.
In the Web & traffic analytics space, Conversion Tracking for WooCommerce takes a focused approach. It focuses on adding standardized WooCommerce cart, checkout, and order data to JavaScript-based analytics tracking. It is built as a B2B product for wooCommerce site owners and developers. Conversion Tracking for WooCommerce costs nothing to use. It ships for the web.
It is developed by marketacumen, and it first shipped in 2018. Key capabilities include cart data output, checkout data output, and order data output. The interface is available in Amharic and English. It is being sunset.
Summary written by a language model from the project’s public pages.
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