ClickTrail is a WordPress plugin that captures UTM parameters, click IDs, and ad attribution data across conversion paths, supporting WooCommerce and forms. It is consent-aware and stores data first-party, helping marketers track campaign effectiveness accurately.
In the Analytics (BI, web, product) space, ClickTrail takes a focused approach. It focuses on ensuring accurate, consent-compliant attribution tracking for ads and conversions on WordPress sites. ClickTrail is a B2B product aimed at wordPress and WooCommerce site owners running marketing campaigns. It is available for free. It ships for the web.
It is developed by Hugo Carvalho, and it first shipped in 2025. Among its 5 catalogued features are UTM tracking, consent-aware attribution, and wooCommerce integration. The interface is available in English and French.
Summary written by a language model from the project’s public pages.
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