ClickTrace is a WordPress plugin that automatically tracks clicks on telephone (tel:) and email (mailto:) links, plus any custom links such as booking or WhatsApp buttons. It provides a dashboard with time-based stats, page-level data, location information, month-over-month comparisons, and CSV export. No configuration is required for basic phone and email tracking.
In the Business & Operations space, ClickTrace takes a focused approach. It focuses on measuring actual user engagement with contact links and custom buttons that traditional analytics miss. ClickTrace is a B2B product aimed at wordpress site owners. There is a free tier. It runs on the web, and it can be self-hosted.
MBI Enterprises builds and maintains ClickTrace, and it first shipped in 2026. Key capabilities include Phone Click Tracking, Email Click Tracking, and Custom Link Tracking.
Summary written by a language model from the project’s public pages.
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