Google Analytics for WordPress

Google Analytics for WordPress is a self-hosted plugin designed to integrate Google Analytics 4 (GA4) and Google Tag Manager (GTM) into WordPress sites. The tool enables website owners to measure site traffic, optimize performance, and manage analytics and advertising data while maintaining compliance with privacy regulations. It supports WordPress versions 5 and 6, and offers compatibility with Cloudflare and internal detection for the TOR network.

js and GTM containers for analytics integration, geotargeting through traffic filters (with Cloudflare), and flexible placement of tracking snippets within the page structure. Users can set unlimited traffic filters based on IP addresses, CIDR, hostnames, user agents, referrers, countries, server type, LAN, Cloudflare, or TOR. The plugin also allows for customizable Google Analytics global object names, cross-domain measurement (both single and bi-directional), and JavaScript code minification to optimize performance. Enhanced link attribution and the ability to configure domains and subdomains are also provided.

Privacy and compliance features are extensive. The plugin implements Google Consent Mode v2, integrates with Eorisis Consent for WordPress, and supports the IAB Transparency and Consent Framework (TCF v2), Do Not Track (DNT), and Global Privacy Control (GPC). Users have granular control over cookie retention, secure cookie handling with SameSite attributes, and can manage consent for analytics, security, functionality, personalization, advertising user data, and ad storage. The tool also supports restricted data processing and IP anonymization, offering options to delay data sending until user consent is updated or to retain/remove tracking code based on consent.

For advertising and marketing, the plugin supports custom campaign measurement, Google Ads conversion tracking (including options like Send Page View, Conversion Linker, and Remarketing), and display features for remarketing and advertising reporting. Integration with Eorisis Consent and Google Consent Mode v2 is available for enhanced privacy management.

Google Analytics for WordPress is distributed under the GNU General Public License version 2. It is available as a free download, with Pro and Unlimited paid options that include one year of updates and support, and a one-time payment model. org forums, with priority support for higher-tier plans.