GA4WP is a WordPress plugin that enables easy integration of Google Analytics 4 with WordPress sites. It offers features like user ID tracking, enhanced link attribution, IP anonymization, ads conversion tracking, and A/B testing, helping site owners gain deeper insights into their website traffic and performance.
GA4WP is an Analytics (BI, web, product) project. It focuses on simplifying the integration of Google Analytics 4 with WordPress websites for better tracking and analytics. It is built as a B2B product for wordPress site owners. A free plan is available; paid tiers begin at $49. GA4WP is available on the web.
It is developed by GA4WP, and it first shipped in 2021. Among its 7 catalogued features are Google Analytics integration, User ID tracking, and enhanced link attribution. It exposes integrations via a public API.
Summary written by a language model from the project’s public pages.
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