GA4 Inserter is a WordPress plugin that adds Google Analytics 4 tracking to a website using a Measurement ID. It automatically inserts the tracking code across site pages, helping site owners monitor visitor behavior without modifying theme files.
In the Analytics (BI, web, product) space, GA4 Inserter takes a focused approach. It focuses on adding Google Analytics 4 tracking to a WordPress site without editing theme files or configuring complex code. It is built as a B2B product for wordPress site owners and administrators. GA4 Inserter costs nothing to use. GA4 Inserter is available on the web.
It is developed by Ermald Billa, and it first shipped in 2024. Key capabilities include Measurement ID setup, automatic code insertion, and sitewide tracking. The interface is available in English and Lao. It is being sunset.
Summary written by a language model from the project’s public pages.
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