Zoho Marketing Automation connects WordPress sites to Zoho’s all-in-one marketing platform. It analyzes visitor behavior, embeds signup forms to convert visitors into leads, and tracks eCommerce activities. The plugin supports event setup, lead nurturing, and multi-channel marketing campaigns directly from the WordPress dashboard.
Zoho Marketing Automation is a Marketing & ads product. It focuses on analyzing website visitor behavior and automating marketing activities across channels from within WordPress. Zoho Marketing Automation is a B2B product aimed at marketers using Zoho Marketing Automation. Zoho Marketing Automation follows a freemium model. It runs on the web, and it can be self-hosted.
Behind Zoho Marketing Automation is Zoho, and the product first shipped in 2019. Among its 5 catalogued features are Visitor Behavior Tracking, Signup Forms, and Ecommerce Integration. The interface is available in English and Wolof. It exposes integrations via a public API.
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