Zoho Campaigns plugin allows embedding signup forms from Zoho Campaigns into WordPress sites using shortcodes. It automatically adds new subscribers to mailing lists and supports personalized email experiences, customer nurturing, and automated workflows. The plugin connects WordPress with Zoho’s email marketing suite for better lead generation.
In the Marketing & ads space, Zoho Campaigns takes a focused approach. It focuses on integrating email marketing signup forms and campaign management directly into WordPress websites. Zoho Campaigns is a B2B product aimed at marketers and businesses using Zoho Campaigns. Zoho Campaigns follows a freemium model. The product ships for the web and embeddable surfaces, and it can be self-hosted.
It is developed by Zoho, and the product first shipped in 2015. Among its 4 catalogued features are Signup Form Embedding, Contact Management, and Automated Followups. The interface is available in English and Spanish. It exposes integrations via a Zapier integration.
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