Marketing Automation For WordPress

FluentCRM is a self-hosted email marketing automation plugin for WordPress. It allows businesses and website owners to grow leads and customers, send campaigns, and automate user journeys directly inside their WordPress installation without relying on external SaaS services.

The plugin provides a 360-degree contact overview that draws on WordPress user data to display purchases, course progress, membership activity, and other details in one place. Users can manage contacts, design and send unlimited email campaigns with real-time personalization, and create workflows triggered by store purchases, form submissions, course completions, and similar events. A drag-and-drop email builder, pre-built templates, and dynamic content based on WordPress data support personalized messaging. Segmentation relies on behavior, purchases, engagement, and on-site actions without extensive tagging. Reporting covers campaign performance, automation results, and store metrics. Abandoned cart automation sends follow-up emails to recover lost sales.

SMS marketing capabilities enable bulk campaigns, automated follow-ups, and direct customer communication. Built-in AI tools generate emails, summarize contacts, and power workflows. The interface runs on Vue 3 with a redesigned dashboard, reports, and workflow tools. FluentCRM integrates with more than 45 e-commerce, lead generation, membership, and LMS WordPress plugins without requiring additional add-ons. Supported SMS services include Amazon SNS and Twilio.

It is available in free and paid versions, with pricing and feature comparisons listed on the site. Testimonials from users highlight data control on self-hosted WordPress, integration with WooCommerce, and replacement of external tools such as Mailchimp.