Wai Metrics is a WordPress plugin that integrates Google Analytics GA4, Google Ads, and Meta Pixel into WooCommerce stores. It tracks the entire purchase journey, including cost-of-goods-sold, to optimize marketing and ROI for store owners.
Wai Metrics is an Analytics (BI, web, product) project. It focuses on tracking and analyzing the full eCommerce purchase journey in WooCommerce using integrated analytics tools. Wai Metrics is a consumer product aimed at wooCommerce store owners. It is available for free. It runs on the web and embeddable surfaces.
It is developed by cproetti, and it first shipped in 2024. Key capabilities include GA4 integration, Meta Pixel support, and Google Ads tracking.
Summary written by a language model from the project’s public pages.
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