Trackless

Trackless is analytics software for e-shops that measures traffic and actual revenue on the server, with an emphasis on cookieless measurement and GDPR-aware operation. It is aimed at online stores that want to track performance without relying on their own analytics cookies.

The product says it records visits, real sales, marže, and ROAS from imported advertising costs. It also includes attribution across days and by customer, and it surfaces funnel data, top products and categories, entry and exit pages, internal search, 404 errors, customer lifetime value, and a view of new versus returning customers and top customers. Trackless states that it can run alongside Google Analytics 4 and Matomo, and that its server-side modules can measure without JavaScript. It also says that the service avoids its own analytics cookies, does not use sampling, and keeps data in the EU without sharing it with advertising networks.

Integration options listed on the site include server modules and plugins for PrestaShop, WordPress/WooCommerce, Joomla/VirtueMart, OpenCart, Magento 2, Shopware 6, and Sylius. Other platforms, including Shoptet, Eshop-rychle, Upgates, Webareal, Webnode, Shopify, FastCentrik, and Mioweb, are connected through a measurement code, and custom solutions can use an API. Setup is described as adding a site in the Trackless application, copying its api_key into the integration, and then viewing visits and orders in the dashboard. Each site has its own key, and communication is signed with HMAC. The site also says there is no additional server infrastructure required on the user’s side.

Pricing is described in simple terms: e-shops pay according to the number of orders, while regular websites use a different pricing structure. A 30-day free trial is offered. The site presents Trackless as an analytics tool focused on e-commerce rather than a general website analytics product.