Trackivo – Heatmaps & Session Recorder

Trackivo – Heatmaps & Session Recorder is a WordPress plugin designed to provide website analytics directly within the WordPress environment. The tool offers a range of features focused on understanding user behavior, including click heatmaps with device filtering for desktop, mobile, and tablet users, as well as scroll depth tracking that includes milestone completion rates. Session recordings with replay controls allow for detailed review of individual user interactions, while live visitor monitoring and user journey visualization give site owners real-time and historical insights into how visitors navigate their sites. Trackivo also includes analytics for buttons and calls to action, detects rage clicks and dead clicks, and supports form analytics for popular WordPress form plugins such as Contact Form 7, WPForms, Fluent Forms, and Gravity Forms. For e-commerce sites, the plugin provides WooCommerce event tracking and a conversion funnel builder to better understand customer paths and optimize conversion rates. Additional capabilities include UTM parameter tracking, a custom event JavaScript API for advanced data collection, and the ability to export reports in CSV format. The plugin is designed with privacy considerations in mind, offering GDPR-friendly features such as hashed IP addresses and a consent mode. Data retention and automatic cleanup settings are configurable, allowing site administrators to manage storage and compliance requirements. Trackivo operates without relying on third-party services, ensuring that analytics data remains self-hosted and integrated within the WordPress platform. This tool is suitable for WordPress site owners, administrators, and marketers seeking in-depth analytics without external dependencies. It addresses the need for actionable user interaction data to inform site optimization and user experience improvements directly from within the WordPress dashboard.