HeatMapX

HeatMapX is a WordPress plugin designed to provide visual analytics on website visitor behavior. It automatically adds a tracking snippet to WordPress sites, allowing users to see where visitors click, how far they scroll, and to compare the conversion rates of different A/B test variants. The plugin offers a quick setup process by requiring only the site key to be entered in the WordPress settings, eliminating the need for theme editing. Among its features, HeatMapX enables the exclusion of logged-in administrators from tracking, ensuring that site owners' own actions do not affect the collected data. The plugin collects anonymized interaction events such as clicks, scroll depth, mouse movement, page URL, and viewport size, and sends this data to an external service hosted at heatmapx.com. A/B testing experiments are managed from the HeatMapX dashboard and use the same tracking snippet as the heatmap features. An AI-agent-friendly command-line interface (CLI) is available, referenced as compatible with Claude Code and Codex, though the evidence does not elaborate on its specific functions. The service offers a free plan, with account creation handled through heatmapx.com. HeatMapX is positioned as a tool for website owners who want to understand visitor interactions and optimize site performance through heatmaps and A/B testing, specifically within the WordPress ecosystem. The evidence does not provide further details about premium tiers, licensing terms, or additional integrations beyond what is described.