Tracking Hippo Server-Side Tracking is a WordPress plugin that connects sites and WooCommerce stores to a server-side Google Tag Manager container. It supports first-party GTM loading, Consent Mode v2, GA4 ecommerce events, configurable data layers, and server-side order tracking for site owners and marketers.
Tracking Hippo Server-Side Tracking is an Analytics (BI, web, product) project. It focuses on improving website analytics data quality and tracking resilience despite browser restrictions and ad blockers. Tracking Hippo Server-Side Tracking is a B2B product aimed at wordPress and WooCommerce site owners. It runs on the web.
Behind Tracking Hippo Server-Side Tracking is Tracking Hippo, and it first shipped in 2026. Key capabilities include Server-side GTM, first-party loader, and Consent Mode v2.
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