Stape Conversion Tracking is a WordPress plugin for configuring Google Tag Manager server-side tracking. It modifies GTM scripts, adds custom loaders, sends data layer events and webhooks, and supports e-commerce and user data tracking for WordPress site owners.
In the Analytics (BI, web, product) space, Stape Conversion Tracking takes a focused approach. It focuses on implementing server-side Google Tag Manager tracking and conversion events on a WordPress website. Stape Conversion Tracking is a B2B product aimed at wordPress site owners and digital marketers. It is available for free. It ships for the web.
Behind Stape Conversion Tracking is Stape, and it first shipped in 2020. Key capabilities include server-side tracking, GTM script injection, and custom loader.
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