Simple Web Marketing Attribution is a WordPress plugin that captures UTM parameters, referrer information, and webmail provider data from site visitors. It stores this data with form submissions, enabling marketers to analyze which channels drive conversions. Includes a link builder and works with major form plugins.
In the Analytics (BI, web, product) space, Simple Web Marketing Attribution takes a focused approach. It focuses on tracking marketing attribution data with form submissions to analyze channel effectiveness. It is built as a B2B2C product for marketers and WordPress site owners. Simple Web Marketing Attribution is free to use. It ships for the web.
It is developed by Simple Web Marketing, and it first shipped in 2026. Key capabilities include UTM parameter capture, referrer tracking, and form integration. The interface is available in English and Odia. It exposes integrations via a public API.
Summary written by a language model from the project’s public pages.
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