NovaBlock is a browser extension designed to provide ad-free and private web browsing by blocking ads, trackers, and cookie pop-ups. Built natively for Google's Manifest V3 standard, it offers compatibility with Chrome, Chromium-based browsers such as Edge, Brave, Opera, Arc, and Firefox. The tool is positioned for users seeking a cleaner, faster, and more private browsing experience without the need for an account.
Key features of NovaBlock include blocking YouTube ads, stopping trackers, and automatically clearing cookie banners. The extension uses open, industry-standard filter lists and ensures that no data leaves the user's device unless explicitly opted in. Users can view real-time blocking activity through a personal dashboard, providing transparency into what is being filtered. The extension is installed via the Chrome Web Store or Firefox Add-ons and can be pinned for quick per-site controls.
NovaBlock's core ad-blocking, tracker-blocking, pop-up removal, cookie banner clearing, and YouTube ad-blocking features are available for free, with no account required. For users interested in additional functionality, a Premium plan is offered, adding features such as Web Cleaner, Floating Video Cleaner, hiding short-form video, disabling Google sign-in prompts, removing browser nags, and enabling family protection. Premium is available with a 7-day free trial and can be canceled at any time, with pricing listed as €4 per month or €35 per year, confirmed at checkout.
The platform emphasizes privacy, stating that it does not track browsing activity, sell data, or build user profiles, with all filtering performed locally within the browser extension. NovaBlock is intended for individuals who prioritize privacy and a streamlined web experience, particularly those affected by changes to Chrome's extension ecosystem under Manifest V3.
NovaBlock is a Browser DevTools & extensions project. It focuses on blocking intrusive ads, trackers, and pop-ups to provide a faster, more private browsing experience. It is built as a consumer product for privacy-conscious web users. NovaBlock follows a freemium model, with paid plans starting at $3. It runs on the web and embeddable surfaces.
NovaBlock first shipped in 2026. Among its 10 catalogued features are ad blocking, tracker blocking, and pop-up blocking.
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