Multi-Touch Attribution for WooCommerce is a WordPress plugin designed to give WooCommerce store owners more comprehensive insight into the marketing sources that contribute to customer orders. Unlike WooCommerce’s default attribution, which only identifies the customer’s most recent traffic source before purchase, this plugin tracks each source involved from the first visit through to the point of sale. This approach addresses the limitation of single-touch attribution, which can obscure the impact of earlier ads or marketing channels that influenced a customer’s decision to buy.
The plugin provides detailed reporting on top traffic sources, common source and medium combinations, and the number of tracked visits that led to orders. It also enables users to compare its multi-touch attribution results directly with WooCommerce’s standard attribution, offering a clearer perspective on the full customer journey. Reports can be exported in CSV format, supporting further analysis outside of the plugin.
Multi-Touch Attribution for WooCommerce is delivered as a plugin for WordPress and is specifically intended for WooCommerce store operators seeking to analyze and optimize their marketing efforts. For enhanced functionality, the plugin can be connected to Kiito, a WooCommerce profit analytics service, though this is not required for its core attribution features.
In the Business & Operations space, Multi-Touch Attribution for WooCommerce takes a focused approach. WooCommerce store owners need to understand the full customer journey and all marketing sources that contribute to sales. Multi-Touch Attribution for WooCommerce is a B2B product aimed at wooCommerce store owners and marketers. Multi-Touch Attribution for WooCommerce follows a freemium model. It runs on the web.
Kiito builds and maintains Multi-Touch Attribution for WooCommerce, and the product first shipped in 2026. Among its 6 catalogued features are multi-touch attribution, traffic source tracking, and detailed reports.
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