Madlitics is a marketing attribution platform that enriches form submissions with detailed source data, including UTMs, landing page, and click IDs. It integrates with CRMs to provide actionable insights, helping marketing teams optimize spend and maximize ROI by revealing which channels drive real customers. The platform offers persistent attribution and comprehensive analytics for campaign performance.
In the Analytics (BI, web, product) space, Madlitics takes a focused approach. It focuses on identifying the true marketing source of every lead to optimize ad spend and improve ROI. Madlitics is a B2B product aimed at marketing teams. Madlitics follows a freemium model, with paid plans starting at $29. Madlitics is available on the web.
Madlitics first shipped in 2023. Among its 8 catalogued features are lead source tracking, CRM integration, and UTM enrichment.
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