LeadJaw

LeadJaw offers a WordPress plugin designed to help site owners identify the companies visiting their websites. The plugin addresses the limitation of WordPress, which does not natively reveal the identities of visitors, by enabling users to see which businesses are behind their site traffic. Installation requires no coding or theme modifications; users simply search for LeadJaw in the WordPress plugin directory, install and activate it, and then input their Tracking ID and Account Token from LeadJaw to begin tracking.

Once activated, the plugin immediately starts displaying identified companies as they visit the site. A notable feature is form fill tracking, which captures contact form submissions and links them to the visiting company, providing a clearer understanding of which businesses are engaging through forms. This approach gives users more actionable insights than standard analytics such as page views and bounce rates.

The plugin is positioned for B2B businesses using WordPress that want to measure the effectiveness of their marketing efforts, including paid campaigns, content publishing, and organic search, by identifying which companies are responding to their outreach. LeadJaw is delivered as a WordPress plugin and integrates directly with the WordPress dashboard, requiring no developer intervention.

LeadJaw offers a free 10-day trial and uses an affordable monthly billing model. The plugin is developed in the UK. No information is provided about open-source licensing or additional integrations beyond the WordPress ecosystem.