Heatpoints uses a peer-reviewed saliency model to predict human eye fixations on any image or webpage in under a second. Users can upload images or use the Chrome extension for live overlays and the Figma plugin for design canvases. It helps creators optimize thumbnails, ads, landing pages, and dashboards by revealing hot and cold zones without expensive eye-tracking hardware.
Heatpoints sits in PulseGate's Design & Creative category. Uncertainty about which elements of a design or image will attract viewer attention before publishing. It is built as a consumer product for designers, marketers, and UX professionals. There is a free tier. Heatpoints is available on the web and embeddable surfaces.
Heatpoints builds and maintains Heatpoints, and the product first shipped in 2024. Key capabilities include Attention Heatmaps, Chrome Extension, and Figma Plugin.
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