AttentIQ

AttentIQ is a WordPress plugin designed to optimize ad placement by using real-time attention data gathered from readers’ actual behavior on each post. Instead of relying on traditional, position-based ad slots like header, mid-content, or footer, AttentIQ tracks how users interact with content at the paragraph level, identifying where attention is highest and automatically inserting ads in those locations. This approach aims to increase ad revenue by targeting the most engaged sections of each post, eliminating the need for manual adjustments or guesswork.

The platform operates entirely within WordPress, requiring no external servers or API calls during page loads, and it is compatible with any ad manager or network, including AdSense, Ezoic, Mediavine, or custom HTML ad code. AttentIQ’s tracking script is lightweight and deferred, ensuring no impact on site performance or Core Web Vitals. The tool divides each post into numbered paragraphs and records how long each remains in the viewport, combining this data with scroll depth and bounce rate to generate a 0–100 score for three defined ad zones: header, in-content, and footer. Ads are automatically inserted at the highest-scoring positions, and these placements are periodically re-evaluated as audience behavior changes.

Additional features include a dashboard with daily and hourly statistics—such as views, unique views, bounce rate, scroll depth, and zone time—along with cookie-free unique view tracking using localStorage for GDPR compliance. AttentIQ also offers an Explain Mode, which provides a private view for advertisers and teams to see why a particular ad appeared, including the data behind its placement. For those using the Pro version, different ad codes can be set for mobile and desktop devices, reflecting the varying behaviors of different audiences. A paragraph-by-paragraph attention heatmap and slot valuation tools further help publishers understand and monetize their content more effectively.

AttentIQ provides a free forever plan, does not require SaaS subscriptions for its core features, and retains all attention data locally within the WordPress database. It is intended for publishers and site owners seeking to maximize ad revenue by leveraging detailed, behavior-driven analytics directly within their WordPress environment.