Groundworx GTM is a WordPress plugin that allows site owners to inject Google Tag Manager scripts using WordPress-native hooks. It supports role-based exclusions, ensuring admins and selected users are not tracked, and offers a simple settings panel for configuration.
In the Analytics (BI, web, product) space, Groundworx GTM takes a focused approach. Easily adding Google Tag Manager to WordPress sites without manual theme edits or tracking admins. It is built as a B2B2C product for wordPress site administrators and marketers. Groundworx GTM is free to use. It runs on the web.
It is developed by Groundworx, and it first shipped in 2025. Key capabilities include GTM script injection, role-based exclusions, and wordPress-native hooks. The interface is available in Ewe and English.
Summary written by a language model from the project’s public pages.
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