GTM Kit is a WordPress plugin that enables seamless integration of Google Tag Manager and Google Analytics 4, including support for WooCommerce and other plugins. It allows users to push data to the data layer, manage events, and configure server-side GTM without coding. Designed for marketers and site owners seeking robust analytics integration.
In the Analytics (BI, web, product) space, GTM Kit takes a focused approach. It focuses on integrating Google Tag Manager and GA4 with WordPress sites without manual code changes. It is built as a B2B product for wordPress site owners and marketers. It is available for free. GTM Kit is available on the web.
It is developed by TLA Media, and it first shipped in 2022. Development happens publicly on GitHub with 17 stars and 101 commits in the last 90 days. Among its 8 catalogued features are GA4 integration, wooCommerce support, and data layer push. The interface is available in Danish, English, and Lithuanian.
Summary written by a language model from the project’s public pages.
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