Enhanced Ecommerce Google Analytics for WooCommerce is a plugin that provides comprehensive tracking of customer interactions from product views to purchases. It integrates with Google Analytics to capture impressions, clicks, add-to-cart, checkout steps, and sales data. The plugin includes custom dimensions, metrics, and detailed reporting to help store owners optimize performance and make data-driven decisions.
Enhanced Ecommerce Google Analytics is an Analytics (BI, web, product) project. It focuses on understanding customer behavior and tracking detailed ecommerce events in WooCommerce stores using Google Analytics. Enhanced Ecommerce Google Analytics is a B2B2C product aimed at wooCommerce store owners and marketers. Enhanced Ecommerce Google Analytics follows a freemium model. It ships for the web, and it can be self-hosted.
It is developed by Dotstore, and it first shipped in 2015. Among its 5 catalogued features are Ecommerce Tracking, Custom Dimensions, and Conversion Tracking.
Summary written by a language model from the project’s public pages.
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