BIG-FLYTX by MAS is a WordPress plugin designed to facilitate conversion tracking for WordPress and WooCommerce sites. It addresses the need for comprehensive analytics by enabling the tracking of various events such as leads, purchases, product views, and add-to-cart actions. The plugin supports integration with GA4, Meta Pixel, Google Tag Manager dataLayer, and other advertising pixels, providing users with a centralized dashboard to monitor first-party visitors and customer journeys.
The plugin offers several tracking modes, including browser tracking, dataLayer-only mode, and server-side event delivery. Event deduplication and consent controls are included, allowing users to manage data privacy and avoid redundant event reporting. Customer intelligence features are also mentioned, supporting deeper analysis of user behavior. BIG-FLYTX captures normalized page, lead, ecommerce, and conversion events without requiring edits to theme files, streamlining the setup process for site administrators.
Event data is stored in plugin-owned tables, and users can route enabled events to the dataLayer, browser pixels, or configured server endpoints, offering flexibility in how tracking data is processed and delivered. These features are particularly relevant for WooCommerce store owners and WordPress site administrators seeking to enhance their analytics and conversion tracking capabilities without extensive manual configuration.
BIG-FLYTX by MAS is available as a plugin through the WordPress Plugin Directory.
BIG-FLYTX by MAS sits in PulseGate's Analytics (BI, web, product) category. It focuses on tracking and analyzing WooCommerce conversions and customer journeys across multiple analytics platforms. It is built as a B2B product for wooCommerce store owners and marketers. BIG-FLYTX by MAS costs nothing to use. It runs on the web.
Behind BIG-FLYTX by MAS is makeanythingsimple, and the product first shipped in 2026. Key capabilities include conversion tracking, GA4 integration, and Meta Pixel support. The interface is available in English and French.
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