Addingwell is a server-side tagging platform built on sGTM (server-side Google Tag Manager), designed to address challenges marketers face due to ad blockers, browser restrictions, and cookie deprecation. The platform aims to help organizations recover lost conversion data that would otherwise not reach advertising platforms, thereby improving campaign measurement and performance. Addingwell is positioned for use by web analysts, IT and DevOps professionals, data protection officers, agencies, freelancers, and acquisition teams who require reliable data and compliance with data regulations.
Key features highlighted include white-label client management for agencies, real-time tag health monitoring, and native consent integration backed by Didomi’s consent infrastructure. The platform emphasizes seamless integration and robust infrastructure, supporting flexible tools tailored to the needs of different user groups. Addingwell also provides resources such as guides, case studies, webinars, and comprehensive documentation to support users in their server-side tagging journey.
Addingwell is trusted by a broad user base, with a claim of 2,000 companies worldwide. The tool is presented as a solution for those who require better measurement and data reliability in the face of increasing privacy and technical barriers to traditional client-side tracking.
Addingwell is an Analytics (BI, web, product) product. It focuses on losing marketing data due to browser restrictions, ad blockers, and cookie deprecation. Addingwell is a B2B product aimed at agencies and marketers. There is a free tier. Addingwell is available on the web.
It is developed by Didomi, and the product first shipped in 2022. Among its 5 catalogued features are server-side tagging, white-label management, and consent integration. The interface is available in English, Spanish, and French.
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