ZenMarkup Privacy Analytics

ZenMarkup Privacy Analytics is a WordPress plugin designed to provide website analytics without using cookies or tracking technologies that require user consent banners. Aimed at site owners and creators who prioritize privacy and regulatory compliance, the tool operates entirely within the WordPress environment and does not send visitor data to third-party servers. All analytics data is stored locally in the site's own WordPress database, with no external data sharing or persistent identifiers across sessions.

The plugin introduces a dedicated Analytics menu in the WordPress Admin interface, featuring four main tabs: Overview, Traffic, Geography, and Behavior. The Overview tab presents key metrics such as visitors, pageviews, bounce rate, and average session duration, along with device breakdowns, new versus returning visitors, and peak visiting hours. Interactive charts and comparisons with previous periods are included for deeper insights. The Traffic tab distinguishes between human and bot visits, highlights top pages and referrers, and tracks UTM campaign data. Bot traffic can be hidden if not needed. Geography offers a zoomable world map and tables for country and city-level visitor data, with all geolocation processing handled on the server using a locally refreshed DB-IP City Lite database. The Behavior tab analyzes user journeys, exit patterns, event tracking (including outbound links, downloads, mailto/tel links, 404 errors, and custom events), and flags underperforming pages.

ZenMarkup Privacy Analytics is built with privacy by design, avoiding cookies, localStorage, sessionStorage, raw IP storage, and third-party scripts. It uses a daily-rotating visitor signature to prevent persistent identification. The platform supports CSV export for each analytics tab and offers automated weekly or monthly email reports summarizing core metrics, top pages, and referrers, which can be sent to individuals or teams. Settings allow for control over data retention, event tracking, geolocation, access roles, and bot traffic visibility. A plain-language privacy summary is provided for transparency and policy inclusion.

Installation is streamlined, requiring no account creation, API keys, or code snippets. 4 or higher. The plugin is designed to minimize impact on site performance and integrates smoothly with common caching and optimization tools.