WP Global Site Tag allows independent use of tracking (Google tag or GTM) and reporting tools. It provides guided GA4 connection, overview reports, traffic trends, and top content lists directly in WordPress. The plugin maintains separation between tracking and analytics access.
In the Business & Operations space, WP Global Site Tag takes a focused approach. Easily installing Google Analytics tracking and viewing key reports without leaving the WordPress admin interface. It is built as a B2B product for wordPress site administrators and marketers. WP Global Site Tag is free to use. It runs on the web, and it can be self-hosted.
Behind WP Global Site Tag is digitalapps, and it first shipped in 2017. Among its 4 catalogued features are Google Analytics, Site Tag Management, and Dashboard Reports. The interface is available in English and Hebrew. It exposes integrations via a public API.
Summary written by a language model from the project’s public pages.
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