White Label Builder is a WordPress plugin that allows users to customize the WordPress admin interface, including login screens, logos, and dashboard elements, to match their or their clients' branding. It is ideal for agencies and developers managing client sites.
White Label Builder sits in PulseGate's Frameworks & SDKs category. It focuses on customizing WordPress admin areas to reflect client branding and improve user experience. It is built as a B2B product for wordPress developers and agencies. White Label Builder costs nothing to use. White Label Builder is available on the web.
Behind White Label Builder is polyxgo, and the product first shipped in 2025. PulseGate's similarity index finds few close equivalents — White Label Builder occupies a relatively distinct niche. Key capabilities include login page customization, logo replacement, and admin footer editing. The interface is available in English and Chinese.
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