DigitalPilot

DigitalPilot is an attribution platform for B2B SMBs. It is built for in-house B2B marketing teams that want to connect ad spend to pipeline outcomes and identify the companies behind website traffic, including visitors who do not sign in.

Its listed capabilities center on visitor intelligence, attribution, lead handling, and advertising. DigitalPilot says it can identify anonymous website visitors by company using reverse IP lookup, enrich those accounts with firmographic context, and monitor behavior such as page views, engagement, and visit frequency. It also includes a Lead Center for capturing, managing, and tracking leads in one place, a Form Builder for embeddable B2B forms with attribution and filtering, and B2B advertising tools for reaching target accounts with display ads. Other features named on the page include unlimited accounts, intent signals, and account-based marketing.

The platform also supports integration with existing tools and workflows. Named integrations include an MCP Server that connects AI agents to DigitalPilot and Google Ads, an API, Zapier, and Make. The site also references a REST API reference, free marketing tools including a UTM Builder and a CPM Calculator, support resources, product updates, and a status page. The page describes DigitalPilot as a web-based service and mentions signing up for an account; it also refers to getting started for free, but no further pricing details are given on the page.

Overall, DigitalPilot is a marketing data platform focused on visitor identification, lead attribution, and campaign measurement for B2B SMBs. It is presented as a tool for teams that want to see which campaigns generate leads, which companies visit their site, and which channels and touchpoints contribute to conversions.