WARM

WARM is a sales automation platform that integrates directly with CRM systems to clean data, revive closed-lost deals, qualify leads, and generate personalized outreach. Built for sales and revenue operations teams dealing with messy CRM records and inefficient processes, it functions as a coordinated system of specialized AI components rather than a generic language model wrapper.

The platform performs a 47-point scan to identify duplicates, dead emails, missing fields, orphaned contacts, and other issues before any outreach occurs. It merges records, standardizes data, and maintains hygiene through its SCRUB engine. For existing pipeline, a dedicated Lazarus component automatically re-engages closed-lost opportunities by referencing original notes, context, and close reasons. Separate components qualify prospects against an ideal customer profile, score product fit, detect likely bots, and attach AI-generated labels directly in the CRM.

Outreach relies on company research to produce contextual first-touch emails and follow-ups instead of templates. An integrated Compliance Officer validates every generated message to block hallucinations, while a complete audit trail logs all decisions, data sources, and outputs for export and review. Users set autonomy levels by individual, team, or system-wide, enabling full manual approval, human-in-the-loop editing, or autonomous operation. A Hunter component autonomously discovers and enriches new prospects matching the defined customer profile without purchased lists.

Deployment occurs through native OAuth connections to HubSpot or Salesforce, completing setup in under five minutes with no CSV uploads, API keys, IT tickets, or additional tools required. Custom fields, approval buttons, and labels deploy automatically inside the existing CRM interface. Pricing runs from $500 to $4,000 per team on a monthly basis, with a 20 percent discount for annual commitments, no setup fees, and the option to cancel at any time. All tiers include CRM cleanup, and the architecture incorporates SOC 2 standards along with row-level data isolation.