Who should use Visual Website Optimizer?

Visual Website Optimizer is a B2B product built for wordPress site owners and e-commerce managers using WooCommerce.

What platforms does Visual Website Optimizer run on?

Visual Website Optimizer runs on the web and embeddable surfaces.

Is Visual Website Optimizer still active?

Unverified. Visual Website Optimizer has not been re-checked since it entered the index, so there is no finding either way — and only a positive finding would say otherwise.

What projects are similar to Visual Website Optimizer?

Similar projects tracked by PulseGate include WP Optimizer, AWO — Automatic Website Optimizer, and Virtual Try-On for WooCommerce.

Who makes Visual Website Optimizer?

Visual Website Optimizer is developed by VWO (Wingify).

How long has Visual Website Optimizer been around?

Visual Website Optimizer first shipped in 2010.

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Visual Website Optimizer

Name: Visual Website Optimizer
Author: VWO (Wingify)

wordpress.orgAnalytics (BI, web, product)

Visual Website Optimizer is a WordPress plugin that streamlines the integration of VWO SmartCode into WordPress sites, enabling automatic tracking of WooCommerce events such as product views, add-to-cart actions, and purchases. It supports both asynchronous and synchronous code types, offers optional server-side tracking for improved reliability, and provides advanced analytics and experimentation capabilities for site owners and e-commerce managers.

WebEmbeddableCloud-managed

Visit wordpress.org

Overview

8 features

Visual Website Optimizer is an Analytics (BI, web, product) project. It focuses on enabling WordPress site owners to easily integrate VWO analytics and track WooCommerce events without manual code changes. It is built as a B2B product for wordPress site owners and e-commerce managers using WooCommerce. It ships for the web and embeddable surfaces.

It is developed by VWO (Wingify), and it first shipped in 2010. Among its 8 catalogued features are smartCode integration, wooCommerce event tracking, and server-side tracking.

Summary written by a language model from the project’s public pages.

SmartCode integration
WooCommerce event tracking
Server-side tracking
Asynchronous code support
Synchronous code support
Advanced reporting
Automatic event tracking
Easy configuration

Built with & integrations

Runs on

BrowserEmbeddableCloud-managed

Trust & compliance

Verified signals

HTTPSPrivacy Policy

Legal

Indexing history

What PulseGate has recorded for this listing

Indexed26 Jun · 08:47 UTC
Listing verified against its public source
Source: PulseGate · Open

Frequently asked questions about Visual Website Optimizer

What does Visual Website Optimizer do?: Visual Website Optimizer focuses on enabling WordPress site owners to easily integrate VWO analytics and track WooCommerce events without manual code changes. It is catalogued under Analytics (BI, web, product) on PulseGate.
Who should use Visual Website Optimizer?: Visual Website Optimizer is a B2B product built for wordPress site owners and e-commerce managers using WooCommerce.
What platforms does Visual Website Optimizer run on?: Visual Website Optimizer runs on the web and embeddable surfaces.
Is Visual Website Optimizer still active?: Unverified. Visual Website Optimizer has not been re-checked since it entered the index, so there is no finding either way — and only a positive finding would say otherwise.
What projects are similar to Visual Website Optimizer?: Similar projects tracked by PulseGate include WP Optimizer, AWO — Automatic Website Optimizer, and Virtual Try-On for WooCommerce.WP Optimizer AWO — Automatic Website Optimizer Virtual Try-On for WooCommerce
Who makes Visual Website Optimizer?: Visual Website Optimizer is developed by VWO (Wingify).
How long has Visual Website Optimizer been around?: Visual Website Optimizer first shipped in 2010.

At a glance

Pricing: Paid · pricing page detected
Platforms: Web
Languages: English
Built for: WordPress site owners and e-commerce managers using WooCommerce
Model: B2B
Solves: Enabling WordPress site owners to easily integrate VWO analytics and track WooCommerce events without manual code changes.

Registered as

WordPress.org: visual-web-optimizer

Developer

VWO (Wingify)

Index record

Identity confidence: High · 95.6
Indexed: 26 Jun 2026
Lifecycle: Alive
Last seen: 26 Jun 2026

Identity audit (12)

Slug: visual-website-optimizer-wordpress-org
Lifecycle last checked: 8 Aug 2026
Verification state: Indexed for public listing
Listing state: Listed: yes
Index status: Included in index
Latest evidence snapshot: 26 Jun 2026
Timeline basis: Indexed-at chronology. This listing's first-seen date was written by the catalog backfill, not observed here, so it is not treated as a sighting.
Name from: Derived from the project's own page and URL.
Category from: Assigned by a language model.
Summary from: Written by a language model from public pages.
Languages from: Detected by a language model, checked against the page's own declaration.
Canonical URL: https://wordpress.org/plugins/visual-web-optimizer

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