Viral Manager is a web-based SaaS platform designed for agencies that manage multiple content creators on Instagram and TikTok. Its primary purpose is to streamline the process of identifying, adapting, and assigning viral content across these social media platforms, specifically tailored for agencies overseeing several creator accounts.
The software integrates five main features into a single platform. First, it performs public-content virality monitoring using computer vision: a built-in scraper checks the public Instagram and TikTok accounts added to a Watchlist every six hours, flagging posts that surpass each account's own P60 threshold. Second, it generates AI-powered content blueprints, breaking down the hook and pacing of viral posts to create reusable briefs for content production. Third, Viral Manager offers a multi-format video adaptation tool, capable of producing between one and ten unique variants of a video by re-cropping, re-encoding, and cleaning export metadata. This allows agencies to tailor the same creative concept for different creators and test it across multiple formats.
The fourth feature is an end-to-end creator assignment system. Agencies can assign a viral post as a production task to a specific creator, including the brief, deadline, and attachments. Creators interact with a dedicated dashboard to update task status, upload completed videos, and receive approval or feedback within the same workflow, eliminating the need for external tools such as Telegram, Notion, or Dropbox. Finally, the platform computes per-creator P50 and P60 benchmarks, providing performance metrics relative to each creator's audience.
All data utilized by Viral Manager comes from a proprietary analysis pipeline that processes only the public accounts selected by the agency, with updates occurring every six hours. The platform is specifically targeted at content creator agencies operating on Instagram and TikTok, aiming to reduce manual effort in tracking trends, generating briefs, adapting content, and managing creator workflows.
In the Business & Operations space, Viral Manager takes a focused approach. It focuses on automating the detection, adaptation, and assignment of viral social content for creator agencies managing multiple accounts. Viral Manager is a B2B product aimed at content creator agencies. Pricing is paid, from $49. Viral Manager is available on the web.
Viral Manager first shipped in 2024. Among its 8 catalogued features are virality monitoring, AI content blueprints, and video adaptation. The interface is available in English and French.
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