Variolab is a WordPress plugin that allows users to run A/B tests on WordPress pages or imported HTML landings. It features internal tracking, a 50/50 cookie split, and is GDPR-friendly, enabling site owners to optimize conversions without third-party dependencies.
Variolab sits in PulseGate's Business & Operations category. It focuses on testing and optimizing website content and landing pages without relying on third-party A/B testing services. It is built as a B2B product for wordPress marketers and site owners. Variolab is free to use. Variolab is available on the web and the command line.
It is developed by Guillaume Ferrari, and it first shipped in 2026. Among its 6 catalogued features are A/B testing, HTML landing import, and cookie-based split. The interface is available in English and Hausa.
Summary written by a language model from the project’s public pages.
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