URL Content Mapper is a WordPress plugin that helps site owners and marketers organize and track user activity by dynamically adding content groups in Google Analytics 4. It allows users to inject custom code before GA4 or GTM scripts, ensuring accurate and comprehensive analytics data. The plugin is easy to install and configure through the WordPress admin panel.
In the Analytics (BI, web, product) space, URL Content Mapper takes a focused approach. It focuses on organizing and tracking user activity in Google Analytics 4 by dynamically adding content groups and injecting scripts on WordPress sites. It is built as a B2B product for wordPress site owners and marketers. URL Content Mapper is free to use. The product ships for the web.
Wajahat Mubashir builds and maintains URL Content Mapper, and the product first shipped in 2025. Key capabilities include GA4 integration, GTM script injection, and content grouping. The interface is available in English and Spanish.
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