Unstale is a WordPress plugin that uses AI to refresh outdated content. It analyzes old posts, performs live web research and fact-checking, rewrites the content, updates SEO metadata, and republishes. It connects directly to the AI provider configured in WordPress so content never touches third-party servers. The free plugin supports unlimited refreshes with no quotas or per-use credits from Unstale itself.
In the SEO automation space, Unstale takes a focused approach. It focuses on reviving old content that has lost search rankings by automatically refreshing, fact-checking, and republishing it with current information. It is built as a B2B product for content marketers and SEO professionals. There is a free tier. It runs on the web, and it can be self-hosted.
Web & SEO builds and maintains Unstale, and it first shipped in 2026. Key capabilities include AI content rewrite, live web research, and fact-checking. The interface is available in English and Kalaallisut. It exposes integrations via a public API.
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