Unsourced

Unsourced provides AI search visibility and citation tracking for website owners, bloggers, publishers, and SEO agencies seeking to understand how their content is used by AI assistants. The tool identifies when and where content from a site appears in AI-generated answers across seven models, including ChatGPT, Claude, Gemini, Grok, Perplexity, and others. It delivers verified, timestamped evidence of AI citations, allowing users to see which assistants cite their site, which competitors are preferred, and whether recent changes have an impact on visibility.

The platform offers three core features: AI Visibility Intelligence, AI Crawler Monitoring, and on-demand reporting. AI Visibility Intelligence performs weekly checks to determine when content appears in AI answers, tracks citation rates by provider and topic, and maps the competitive landscape by showing which other sites are recommended over the user's. AI Crawler Monitoring identifies and tracks 20 AI bots, providing real-time data on which bots access the site, which pages they visit, and how often. Verified bot identities help distinguish between authorized crawlers and spoofers. Reports are available as PDF downloads in two modes: an AI Visibility Audit for strategic insights and an Evidence Report for licensing or escalation, both featuring shareable links and AI-generated guidance.

Unsourced can be deployed via a WordPress plugin, Cloudflare Worker, server-side snippet, or JavaScript snippet, making setup quick and accessible without developer involvement. It supports integration with Google Search Console and Bing to check actual search queries, and can automatically pull topics from a site's sitemap. The tool also provides weekly digest emails with bot activity, citation results, and trend data.

A feature called Origin Signal distinguishes between citations resulting from live crawls and those from training data, logging each live-crawl citation with a timestamp and scan window. This documentation can be used for licensing discussions or escalation. The platform is designed for anyone publishing original content, from independent bloggers and affiliate publishers to niche content sites, media brands, and SEO practitioners.

Pricing begins at £39 per month after a 10-day free trial, with no credit card required to start and the option to cancel anytime. All plans include the core features, integrations, and deployment options mentioned above.