Turf Stats

Turf Stats is a self-hosted analytics plugin designed specifically for WordPress sites. It addresses the need for privacy-focused website analytics by operating without cookies or external network calls, ensuring that all measured data remains within the site's own WordPress database. The plugin does not rely on third-party services such as Google Analytics or Jetpack, and it avoids sending any information to external servers. Instead of using cookies or storing raw IP addresses, Turf Stats deduplicates visitors through a one-way hash combining IP and user-agent information, enhancing privacy while still providing accurate visitor counts. The tool automatically tracks every public post type and taxonomy, including those added after installation, with no configuration required from the user. Turf Stats collects a variety of metrics, including page views (both deduplicated and raw), unique visitors, views per visitor, and average visit duration. It also records device type, browser, operating system, language, and, when available, country information using Cloudflare headers rather than GeoIP lookups. Additional tracked data includes referrers, traffic sources, UTM campaign parameters, and outbound link clicks with full destination URLs. The plugin is described as tracking clicks, searches, 404 errors, and bot activity, all stored locally. The plugin is intended for WordPress site owners who require analytics capabilities without compromising user privacy or sending data to third parties. It is distributed as a WordPress plugin, and all data is stored in the site's own database. The evidence does not specify details about pricing or licensing.